![](https://businessallianceinc.com/wp-content/uploads/2024/04/BrandonClifford-.webp)
Franchising to me is simple, its people helping people in business. What I love about franchising is; it opens the doors of entrepreneurship to individuals who would never start a business on their own. Since at its core it is "altruistic" in a sense, it attracts professionals to this space who also share this altruism as a core value.